Wednesday, January 30, 2013

Seriously, What is Up With Extreme Grooming in South Korea?

Despite all the hand-wringing about America’s youth- and beauty-obsessed culture, it turns out that the U.S. ranks only sixth in the world in cosmetic surgeries per capita.  Number one on the list? South Korea.  As many as one out of every five women has gone under the knife—the most common surgical procedures include double eyelids to give Koreans the Caucasian crease associated with western eyes.  Also common are nose jobs and liposuction (because Asian women are so fat :S).  The (frankly western) beauty standard also includes thin, tall, light skin, and "v-shaped" face.

I first learned about this phenomenon on a recent episode of This American Life, where an American schoolteacher in South Korea spoke with Ira Glass about the intense beauty obsession common to young girls in particular; full length mirrors and bathroom scales had been installed all around the school where she taught (see here for a similar reflection on extreme South Korea obsession with looks).  As it turns out, looks make a material difference in South Korea, possibly beyond what is common in the west.  Jobs and even places in universities hinge at least in part on whether women meet these fairly western standards of beauty; photos are typically appended to job applications, and their appearance factors into the selection process.

By the way, I learned almost by chance that there are ways of creating the double eyelid naturally by wearing some sort of plastic tape on the eyes for a few months, coaxing the eyelid into the characteristic double eyelid.

(The above video is long and the hosts a bit precious for my taste, but you get the idea…)

Then there are the hardcore surgical makeovers that make many women unrecognizable.  These guys are not messing around when it comes to surgery—you get the sense that “subtle change” is not one of the things they ask for during their surgery consult, even shaving their jawbones to make their faces less round.  A South Korean company, Korea BigEyes, also makes "circle lenses"--contact lens specifically designed to extend beyond the wearer's natural irises, which creates an anime look; many similar products by Korean companies can be found here.  The following before and after photos of South Korean women went viral recently:

(There is a Tumblr called Korean Plastic Surgery, which features more before and after photos.)  Commentators have remarked on how "unsettled" they are about the apparent drive toward a singular beauty ideal; others have noted that the "after" pictures, while not exactly Anglo-Saxon, are certainly far more western in appearance than the "before" pictures.

Nor is extreme grooming restricted to women.  Following South Korean President Roh Moo-hyun’s 2005 operation to get a double-eyelid, cosmetic procedures for men have been skyrocketing. The aesthetic is, strangely enough, feminized features such as a narrow face, and small chin and nose.

Weirdly, South Korea also ranks first in the world for men’s makeup.  South Korean "flower men" consume 21 percent of global production (nearly half a billion dollars) of items such as men’s skin products, foundation, eyeliner, bronzer, and blush.  They see it as a way of getting ahead in the business world.

Despite the apparent freakshow that is South Korean beauty industry, I actually think that South Korea represents the future of body modification.  We are already moving to a place where people (particularly women) are expected to do a great deal to improve their appearances.  Beyond keeping fit and thin, we are expected to care for our hair with regular appointments to the salon, use makeup, shave/wax/otherwise remove body hair, sculpt our brows, straighten and whiten our teeth, get manis/pedis, etc. And this is without even touching the wide world of cosmetic procedures that begin with botox and end with butt implants.

The question is whether we will eventually be morphing into an army of anime characters…


  1. "The question is whether we will eventually be morphing into an army of anime characters…"

    That's funny! I think a Korean sci-fi/comedy movie would be interesting with that theme. The last 2 people in S. Korea untouched by cosmetic surgery with an almost zombie like army of Anime looking people. But it's honestly a disturbing trend. I'm American/Non-Asian and I'm disturbed by the surgery trends here as well. Duck lips, botox, breast, butt, cheek implants, even the overly fake and bake tans. It doesn't end. I was amazed at the amount of surgical procedures that a person can get after peeking at one of Joan River's books.
    I Loooooove K-dramas, but I thought it was just me when I started thinking that nearly everyone had some sort of procedure done. Men AND women. Many of them look pretty natural, but some, just like a lot of our American actresses, go extremely overboard and have robotic faces. And the men start to look girly. Can't stand make-up on men. (Not the necessary movie make-up, but the eyeliner, pink lip gloss, etc. etc. Ughh!. Someone of half Japanese descent mentioned to me that Koreans are the most 'American,' or I guess White looking out of all the Asian races, but now that I think about it, it's probably because of all the surgeries and 'quick' fixes.
    It's unfortunate that many people nowadays can't distinguish the secret person of the heart, the inner qualities that really make a person shine most beautiful.

  2. You are right about their obsession with appearance but wrong about them doing it to appear more western. They have the typical Asian standard for beauty. The before and after photos are pictures of an average person that after surgery, has a more symmetrical face. Not looking more white. I just think it's odd how if a white person injects their lips and gets a fake tan, no one says it's cause they're trying to look more Latina or black.

  3. I am actually delighted to read this post that carries countless of helpful information, thanks!!
    click here

  4. This comment has been removed by the author.

  5. I just love reading your posts, please keep sharing, also please take time out and visit the website.

    Female grooming kit online
    Male grooming products online

  6. There is wide range of women’s grooming products i.e. shaving & hair removal products, feminine hygiene products & personal care products availabe online at lowest prices.

  7. Thanks for sharing such useful information in your blog.

    Get Tampa to Miami Bus Tickets and Lowest Price on all NYC to Fort Washington Bus Reservations.Find Intercity Bus Schedule, Routes and Fares.